{"id":97,"date":"2026-10-27T13:48:10","date_gmt":"2026-10-27T10:48:10","guid":{"rendered":"https:\/\/fluxwp.com\/cerezsiz-google-analytics-alternatifi\/"},"modified":"2026-11-04T13:48:10","modified_gmt":"2026-11-04T10:48:10","slug":"cerezsiz-google-analytics-alternatifi","status":"publish","type":"post","link":"https:\/\/fluxwp.com\/tr\/cerezsiz-google-analytics-alternatifi\/","title":{"rendered":"\u00c7erezsiz Google Analytics alternatifi: Flux Analytics, GA4 ve MonsterInsights kar\u015f\u0131la\u015ft\u0131rmas\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sitesinin trafi\u011fini \u00f6l\u00e7mek isteyen \u00e7o\u011fu ki\u015fi \u00f6nce Google Analytics&#8217;i, WordPress&#8217;te de onu panele ta\u015f\u0131yan MonsterInsights&#8217;\u0131 kurar. Bu iyi bir ba\u015flang\u0131\u00e7: \u00fccretsiz, g\u00fc\u00e7l\u00fc ve reklam ara\u00e7lar\u0131yla ba\u011flant\u0131l\u0131. Ancak bir bedeli de var: \u00e7erez onay\u0131, ziyaret\u00e7i verisinin \u00fc\u00e7\u00fcnc\u00fc bir tarafa gitmesi ve sayfaya eklenen a\u011f\u0131r bir betik. Bu yaz\u0131da \u00e7erezsiz \u00e7al\u0131\u015fan Flux Analytics&#8217;i Google Analytics ve MonsterInsights ile kar\u015f\u0131la\u015ft\u0131r\u0131yoruz. Google Analytics&#8217;in vazge\u00e7ilmez oldu\u011fu durumlar\u0131 da yazd\u0131k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u0131sa cevap<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Google Analytics 4<\/strong> \u00fccretsiz ve \u00e7ok g\u00fc\u00e7l\u00fc. \u00c7erez kullan\u0131yor, veriler Google&#8217;da tutuluyor. T\u00fcrkiye&#8217;de KVKK, AB&#8217;de GDPR a\u00e7\u0131s\u0131ndan \u00e7o\u011fu sitede onay band\u0131 gerekiyor.<\/li><li><strong>MonsterInsights<\/strong> Google Analytics verisini WordPress paneline getiriyor. Kendisi veri toplam\u0131yor; e-ticaret, \u00f6zel boyut ve olay takibi Pro s\u00fcr\u00fcmde.<\/li><li><strong>Flux Analytics<\/strong> verileri kendi sitenizde tutuyor. IP adresi ya da taray\u0131c\u0131 parmak izi saklam\u0131yor, say\u0131m i\u00e7in \u00e7erez kullanm\u0131yor. Ba\u011f\u0131\u015f hunisi, ziyaret\u00e7i yolculuklar\u0131 ve g\u00f6n\u00fcll\u00fcler i\u00e7in y\u00f6nlendirme ba\u011flant\u0131lar\u0131 haz\u0131r geliyor.<\/li><li><strong>Google Analytics&#8217;i se\u00e7meniz gereken durum:<\/strong> Google Ads d\u00f6n\u00fc\u015f\u00fcmleri, yeniden pazarlama kitleleri, BigQuery aktar\u0131m\u0131 ya da cihazlar aras\u0131 kullan\u0131c\u0131 takibi gerekiyorsa.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kar\u015f\u0131la\u015ft\u0131rma tablosu<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-compare\"><table><thead><tr><th><\/th><th>Google Analytics + MonsterInsights<\/th><th>Flux Analytics<\/th><\/tr><\/thead><tbody><tr><td>Veri nerede?<\/td><td>Google sunucular\u0131nda.<\/td><td>Kendi WordPress veritaban\u0131n\u0131zda.<\/td><\/tr><tr><td>\u00c7erez ve onay<\/td><td>GA4 \u00e7erez kullan\u0131yor; \u00e7o\u011fu sitede onay band\u0131 gerekiyor. MonsterInsights onay eklentileriyle ba\u011flant\u0131 kuruyor.<\/td><td>Say\u0131m i\u00e7in \u00e7erez ve ki\u015fisel veri yok. Ziyaret\u00e7i yaln\u0131zca ayn\u0131 g\u00fcn i\u00e7inde, ertesi g\u00fcn silinen rastgele bir anahtarla tan\u0131n\u0131yor. Tek istisna, ?r= ba\u011flant\u0131s\u0131yla gelen ziyaret\u00e7ide yaln\u0131zca kodu tutan 30 g\u00fcnl\u00fck birinci taraf \u00e7erez.<\/td><\/tr><tr><td>\u00dclke bilgisi<\/td><td>IP adresinden.<\/td><td>Taray\u0131c\u0131n\u0131n saat diliminden; IP hi\u00e7 kullan\u0131lm\u0131yor.<\/td><\/tr><tr><td>Ba\u011f\u0131\u015f ya da sat\u0131\u015f hunisi<\/td><td>GA4&#8217;te kendiniz kuruyorsunuz. MonsterInsights&#8217;ta e-ticaret raporu Pro s\u00fcr\u00fcmde.<\/td><td>Haz\u0131r ba\u011f\u0131\u015f hunisi; g\u00f6rsel huni d\u00fczenleyicide 5 huni \u00d7 10 ad\u0131m.<\/td><\/tr><tr><td>G\u00f6n\u00fcll\u00fc \/ kampanya ba\u011flant\u0131lar\u0131<\/td><td>UTM parametreleriyle.<\/td><td>?r=kod ba\u011flant\u0131lar\u0131: her ba\u011flant\u0131n\u0131n ziyaret\u00e7isi, oturumu ve ba\u011f\u0131\u015f\u0131 ayr\u0131 g\u00f6r\u00fcn\u00fcyor.<\/td><\/tr><tr><td>Reklam ve kitleler<\/td><td>Google Ads, yeniden pazarlama, BigQuery.<\/td><td>Yok.<\/td><\/tr><tr><td>Sayfaya eklenen betik<\/td><td>GA4 etiketi (gtag.js).<\/td><td>Yakla\u015f\u0131k 2 KB&#8217;l\u0131k bir beacon; toplama ucu WordPress&#8217;i y\u00fcklemiyor bile.<\/td><\/tr><tr><td>AI ile soru sorma<\/td><td>GA4&#8217;\u00fcn kendi aray\u00fcz\u00fcnde.<\/td><td>15 MCP arac\u0131: &#8220;Bu ay ba\u011f\u0131\u015f\u00e7\u0131lar nereden geldi?&#8221; sorusunu Flux AI ya da Claude cevapl\u0131yor.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">MonsterInsights bilgileri Kas\u0131m 2026&#8217;da wordpress.org eklenti sayfas\u0131ndan al\u0131nd\u0131.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c7erez band\u0131 ve ziyaret\u00e7i verisi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics&#8217;i bir siteye ekledi\u011finizde ziyaret\u00e7i verisi Google&#8217;a gidiyor ve taray\u0131c\u0131ya \u00e7erez yaz\u0131l\u0131yor. Bu y\u00fczden \u00e7o\u011fu sitede ziyaret\u00e7iden \u00f6nce onay alman\u0131z gerekiyor. Onay vermeyen ziyaret\u00e7iler ise raporlarda g\u00f6r\u00fcnm\u00fcyor. Flux Analytics say\u0131m i\u00e7in IP adresi, taray\u0131c\u0131 parmak izi ya da \u00e7erez saklam\u0131yor. Ziyaret\u00e7i yaln\u0131zca ayn\u0131 g\u00fcn i\u00e7inde, ertesi g\u00fcn silinen rastgele bir anahtarla tan\u0131n\u0131yor. \u00dclke bilgisi de IP&#8217;den de\u011fil, taray\u0131c\u0131n\u0131n saat diliminden \u00e7\u0131kar\u0131l\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sayfa g\u00f6r\u00fcnt\u00fclemesinin \u00f6tesi: huni ve yolculuk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bir dernek i\u00e7in as\u0131l soru &#8220;ka\u00e7 ki\u015fi geldi?&#8221; de\u011fil, &#8220;gelenlerin ka\u00e7\u0131 ba\u011f\u0131\u015f yapt\u0131 ve nerede vazge\u00e7ti?&#8221; sorusu. Flux Analytics haz\u0131r bir ba\u011f\u0131\u015f hunisiyle geliyor: siteye giri\u015f, ba\u011f\u0131\u015f sayfas\u0131, \u00f6deme sayfas\u0131, formu doldurmaya ba\u015flama, &#8220;Sipari\u015fi ver&#8221; d\u00fc\u011fmesine t\u0131klama ve tamamlanan ba\u011f\u0131\u015f. Huni kanala, y\u00f6nlendiren siteye, y\u00f6nlendirme koduna, role ya da \u00fclkeye g\u00f6re b\u00f6l\u00fcnebiliyor. Yolculuk ekran\u0131 da ziyaret\u00e7ilerin sayfalar\u0131 hangi s\u0131rayla gezdi\u011fini ve en \u00e7ok nerede ayr\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u0131z<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 etiketi sayfaya ayr\u0131 bir betik ekliyor. Flux Analytics&#8217;in \u00f6n y\u00fcz par\u00e7as\u0131 yakla\u015f\u0131k 2 KB, veri toplama ucu da WordPress&#8217;i bile y\u00fcklemeden \u00e7al\u0131\u015f\u0131yor. LiteSpeed gibi sayfa \u00f6nbellekleri arkas\u0131nda da sorunsuz say\u0131yor. Sayfa h\u0131z\u0131n\u0131n s\u0131ralamaya etkisini <a href=\"https:\/\/fluxwp.com\/tr\/wordpress-core-web-vitals\/\">Core Web Vitals rehberimizde<\/a> anlatt\u0131k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics ne zaman daha do\u011fru se\u00e7im?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reklam veriyorsan\u0131z.<\/strong> Google Ads d\u00f6n\u00fc\u015f\u00fcm takibi, yeniden pazarlama kitleleri ve kampanya optimizasyonu Google Analytics ile \u00e7al\u0131\u015f\u0131yor.<\/li><li><strong>B\u00fcy\u00fck veri analizi gerekiyorsa.<\/strong> BigQuery aktar\u0131m\u0131, ke\u015fif raporlar\u0131 ve makine \u00f6\u011frenimiyle yap\u0131lan tahminler GA4&#8217;te var.<\/li><li><strong>Uygulama ve web verisini birle\u015ftiriyorsan\u0131z.<\/strong> GA4 mobil uygulama ve web sitesini tek m\u00fclkte topluyor.<\/li><li><strong>\u0130kisini birlikte de kullanabilirsiniz.<\/strong> Flux Analytics&#8217;i herkes i\u00e7in \u00e7erezsiz saya\u00e7 olarak tutup, GA4&#8217;\u00fc yaln\u0131zca onay veren ziyaret\u00e7iler i\u00e7in \u00e7al\u0131\u015ft\u0131rmak m\u00fcmk\u00fcn.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131k sorulan sorular<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c7erez band\u0131 tamamen kalkar m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Flux Analytics, ki\u015fisel veri saklamadan ve say\u0131m i\u00e7in \u00e7erez kullanmadan \u00e7al\u0131\u015facak \u015fekilde tasarland\u0131. Bu y\u00fczden \u00e7o\u011fu sitede onay band\u0131na gerek kalm\u0131yor. Kesin de\u011ferlendirmeyi kendi hukuk dan\u0131\u015fman\u0131n\u0131za b\u0131rak\u0131n. Sitenizde onay gerektiren ba\u015fka bir ara\u00e7 (reklam pikseli ya da g\u00f6m\u00fcl\u00fc video gibi) varsa onun i\u00e7in bant yine gerekir. Y\u00f6nlendirme ba\u011flant\u0131lar\u0131n\u0131n \u00e7erezini de \u00e7erez politikan\u0131zda belirtin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eski verilerimi ta\u015f\u0131yabilir miyim?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Koko Analytics kulland\u0131ysan\u0131z ge\u00e7mi\u015f veriler, onun tablolar\u0131na dokunulmadan aktar\u0131labiliyor. Google Analytics verisi aktar\u0131lam\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics, reklam ve b\u00fcy\u00fck veri i\u015fleri i\u00e7in rakipsiz. Sizin sorunuz ka\u00e7 ki\u015finin geldi\u011fi, nereden geldi\u011fi ve ka\u00e7\u0131n\u0131n ba\u011f\u0131\u015f yapt\u0131\u011f\u0131ysa, bunu ziyaret\u00e7inin verisini kimseye vermeden ve \u00e7erez band\u0131 a\u00e7madan \u00f6\u011frenmek m\u00fcmk\u00fcn. <a href=\"https:\/\/fluxwp.com\/tr\/plugins\/?q=analytics\">Flux Analytics<\/a> tam olarak bunun i\u00e7in var.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaynaklar<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\" rel=\"noopener\">MonsterInsights, wordpress.org eklenti sayfas\u0131<\/a> (\u00fccretsiz ve Pro \u00f6zellikler)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9976101\" target=\"_blank\" rel=\"noopener\">Google Analytics: onay modu<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.kvkk.gov.tr\/\" target=\"_blank\" rel=\"noopener\">KVKK: \u00e7erez uygulamalar\u0131 rehberi<\/a><\/li><\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics g\u00fc\u00e7l\u00fc, ama \u00e7erez, onay band\u0131 ve \u00fc\u00e7\u00fcnc\u00fc taraf demek. Ba\u011f\u0131\u015f hunisi ve y\u00f6nlendirme ba\u011flant\u0131lar\u0131yla gelen \u00e7erezsiz Flux Analytics&#8217;i kar\u015f\u0131la\u015ft\u0131rd\u0131k; GA4&#8217;\u00fcn vazge\u00e7ilmez oldu\u011fu durumlar\u0131 da yazd\u0131k.<\/p>\n","protected":false},"author":1,"featured_media":82,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_flxseo_title":"\u00c7erezsiz Google Analytics alternatifi: WordPress i\u00e7in Flux Analytics","_flxseo_desc":"Flux Analytics ile Google Analytics 4 ve MonsterInsights kar\u015f\u0131la\u015ft\u0131rmas\u0131: \u00e7erez ve onay, verinin yeri, ba\u011f\u0131\u015f hunisi, betik a\u011f\u0131rl\u0131\u011f\u0131 ve GA4'\u00fcn daha uygun oldu\u011fu durumlar.","_flxseo_focus":"","_flxseo_noindex":false,"_flxseo_image":""},"categories":[32],"tags":[38,39,24],"class_list":["post-97","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparisons","tag-analytics","tag-privacy","tag-wordpress"],"lang":"tr","translations":{"en":96,"tr":97},"_links":{"self":[{"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":1,"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/posts\/97\/revisions\/119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/media\/82"}],"wp:attachment":[{"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fluxwp.com\/tr\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}